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The NASDAQ-100’s trajectory throughout the year always presents both opportunities and challenges for entrepreneurs.

While analysts provide forecasts regarding year-end levels, consensus suggests continued investor attention to the technology sector, despite some volatility.

According to Fitch Ratings, Bank of America, and Morgan Stanley, the NASDAQ-100 should see steady momentum in 2025, primarily driven by AI infrastructure and software, although JPMorgan forecasts a possible decline of ~9% due to sector dispersion.

Market fundamentals driving growth

The market reflects the expectations of its participants, and these expectations are always based on different factors.

For example, corporate earnings across major US indices, like the S&P 500, are expected to continue growing in 2025. The main reason: technological advancements, primarily driven by the deployment of AI in a broad range of industries.

While the S&P index focuses on the US companies, the ripple effect extends beyond the American borders, impacting the European tech scene. How? The European tech firms are increasingly competing for the same global talent pools and market opportunities as their American counterparts.

The US Tech 100 movements serve as a barometer for broader technology sector health; when these stocks perform well, venture capitalists and institutional investors often show increased appetite for technology investments in Europe and beyond.

AI investment

Major ratings agencies and analysts forecast that software and cloud services industry momentum will remain strong through the second half of 2025. Enterprise IT spending gets the priority. As a result, European entrepreneurs in artificial intelligence and enterprise software may benefit the most.

Fitch Ratings confirms this view, expecting enterprise IT to maintain high-single-digit growth, while UBS forecasts further AI adoption across verticals such as healthcare, manufacturing, and financial services.

Europe continues to build a strong presence in AI, with a strong pool of talent, researchers, and innovative companies. This becomes valuable when US markets show strength, as international investors often diversify their technology portfolios across regions while maintaining their sector focus.

Capital flows

Due to the market fundamentals, the NASDAQ-100’s performance directly influences global venture capital flows. When US tech stocks perform well, institutional investors often allocate more capital to technology investments worldwide.

Reuters recently reported that July 2025 saw the largest inflows into non-U.S. equity funds in 4½ years ($13.6 billion), while U.S. funds saw outflows of $6.3 billion, suggesting strong global capital rotation. Eastern Europe alone has emerged as a significant region in tech, attracting large venture capital and demonstrating the region’s increased appeal to investors.

We, European founders, should understand that strong NASDAQ performance often correlates with more competition for deals. But it also means more capital becomes available for ventures that show traction, scale, and a strong market positioning.

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Valuation benchmarks and exit strategies

US technology companies continue to set valuation benchmarks that influence how European startups price their funding rounds and plan exit strategies. When NASDAQ-100 companies trade at premium multiples, European counterparts often see their valuations rise correspondingly, especially if operating in similar sectors or markets.

Discussions about creating a European equivalent to NASDAQ aim to encourage the continent’s leading technology companies to list locally. A recent Financial Times analysis estimated Europe lost nearly $439 billion in value between 2015 and 2023 as tech firms opted for US listings, underlining the urgency for a European listing alternative.

Until such alternatives develop, European entrepreneurs remain somewhat dependent on US market conditions for exit timing and satisfactory valuation metrics.

Strategic considerations

The current market environment suggests several strategic implications for European tech entrepreneurs. Companies should prepare for continued scrutiny around profitability timelines.

Strength in US markets creates opportunities for European companies to establish partnerships and expand into North American markets when conditions are favorable.

However, recent volatility in technology stocks highlights the importance of diversifying market exposure, rather than relying solely on US investor sentiment. The FT further notes that European exchanges and startup associations are pushing for capital markets union reforms to keep more tech listings local.

Sector-specific opportunities

Revenue growth in software and cloud services will likely remain positive in 2025, building on the demand last year. European entrepreneurs in these sectors may leverage this by focusing on specialized applications and industry-specific solutions that complement rather than directly compete with US giants.

AI investments, such as those in B2B solutions, are attracting much attention. UBS analysts expect AI to remain a powerful driver of productivity and digital transformation across industries, supporting valuations in both U.S. and European markets.

This momentum might even increase thanks to the wide integration of AI and cloud-based systems into various sectors. Manufacturing, healthcare, financial services, and logistics are already experiencing significant changes. More enterprises will prioritise digital transformation, and the demand for scalable secure solutions will likely grow.

For European startups, this might mean opportunities in product innovation and strategic alliances to enter new markets.

Risk management

Predictions for the NASDAQ-100’s range in 2025 vary quite significantly, reflecting potential for more volatility. Entrepreneurs should prepare for periods when investor sentiment shifts, affecting both funding availability and exit valuations.

Building resilient business models that can operate effectively across different market conditions is important.

Companies with strong unit economics and clear competitive advantages tend to weather market volatility more successfully than those reliant purely on growth metrics. Invezz warns that elevated valuations (P/E ~31.6) leave room for corrections, while MarketWatch highlights a contrarian view: some analysts see risk of the NASDAQ-100 dropping as much as 50% if the tech bubble deflates.

To sum up: NASDAQ-100 & European Founders

The NASDAQ-100’s performance in 2025 will remain a global barometer for technology investment and innovation.

For European entrepreneurs, it creates both challenges and opportunities: rising valuations can make funding more competitive, but also attract greater capital flows into European tech.

AI, software, and cloud services stand out as the sectors most likely to benefit from strong U.S. market momentum. At the same time, volatility in U.S. markets highlights the importance of diversification, resilient business models, and a clear focus on profitability.

With Europe currently exploring the creation of its own “Nasdaq-style” marketplace, entrepreneurs must stay alert to shifts in global investor sentiment while leveraging their unique strengths in innovation and talent.

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